The Power of Framing
One of a leader’s most important jobs is interpreting what’s going on for those around them. Communication scholar Gail Fairhurst describes this role as “framing,” and it’s something my coaching clients need to do.
To get an idea of what Fairhurst is talking about, take a minute and put your fingers into the shape of a box. Next, look inside the box. What’s inside? Then, move the box apart or side-to-side. Notice how what you see changes.
The frames Fairhurst is talking about are similar, except we’re making them with our words. A frame, she argues, structures how we talk and think about a problem or situation. And how we frame the problem we’re solving determines the solution we ultimately find.
In a confusing, uncertain world, we need to find frames that accurately depict what’s going on and help us navigate the world. A frame does several things for us:
It defines the problems we’re trying to solve.
It establishes what information is important—and what isn’t.
It tells us why the problems are worth solving.
It helps us imagine what the solutions look like.
It provides a blueprint for getting to those solutions.
For instance, if we’re experiencing a financial shortfall, is it because we’re spending too much or taking in too little? And if we’re spending too much, are we dealing with a short-term situation, or a much more systemic problem?
Or if we’re feeling stuck and burned out, is it a problem with us or a problem with our job? And if the problem lies with our job, what type of job would we even want?
Our answers to those questions define everything that follows. That’s the power of a frame.
But a frame isn’t enough. Notice that each of the parts—the definition of the problem, the information we include and exclude, the rationale for solving the problem, the scope of the solution, and the blueprint for getting there—is up for debate.
And for healthy leaders, at least, they are.
Fairhurst calls that debate “framing.” Framing refers to the process of communicating that way of thinking to others and persuading them to accept it.
Leaders are responsible for navigating the uncertainty around them. Framing is a vital part of that work.
Imagine seeing the volatility, uncertainty, complexity, and ambiguity around you not as a threat but as full of possibility.
Imagine a space where you can test out different ways of thinking about and responding to that complexity.
Imagine having the wisdom to name and frame those problems well.
Imagine having the confidence you can persuade others to come with you.
My coaching can help you meet those challenges. What problems do you need help framing? Book your free Discovery Session here.
